Introduction
What Now My Love: A Ballad Before Aloha
Elvis Presley’s “What Now My Love” might conjure images of swaying hips and electrifying performances, but the song’s origins lie far from the glitz of Las Vegas. Originally a French ballad titled “Pour Toi,” it was written by composer Gilbert Bécaud and released in 1961. The song quickly rose to fame, becoming a hit for Bécaud himself.
Across the Atlantic, American lyricist Carl Sigman saw potential in “Pour Toi” and penned new English lyrics, transforming it into “What Now My Love.” Elvis Presley, known for his soulful renditions, picked up the song and recorded it in 1971. However, it wasn’t released until 1972, finding its place on the soundtrack for the documentary “Elvis on Tour.”
“What Now My Love” marked a shift for Presley. While his early career was defined by rock and roll’s infectious energy, the 1970s saw him exploring ballads with a deeper emotional core. “What Now My Love” perfectly captured this evolution. The song’s melancholic melody and Presley’s powerful vocals delivered a poignant message of heartbreak and longing.
The song truly entered the spotlight in 1973. Presley’s iconic “Aloha from Hawaii Via Satellite” concert, a global television event, featured a phenomenal live performance of “What Now My Love.” Millions witnessed Presley deliver the ballad with raw emotion, solidifying the song’s place in his legacy.
“What Now My Love” transcended its origins as a French ballad. In Elvis Presley’s hands, it became a powerful exploration of love and loss, a testament to his enduring ability to connect with audiences through his music. So, as the first notes of “What Now My Love” begin, prepare to be swept away by a timeless ballad that showcases the King’s unmatched charisma and vocal prowess.